02Luxury e-commerce
Interactive Jewellery Experience
A jewellery shopping experience designed around movement, atmosphere and product discovery.
An experimental jewellery storefront built around one idea: the product should move. A necklace turns from diamond to emerald as the visitor scrolls, and the collection opens from there.
The case
The case
01The challenge
Jewellery online is usually a grid of product photographs on white. The craft, the light and the scale of a piece are lost before anyone clicks.
02The approach
We treated the product as the interface: a scroll-driven sequence of the piece in motion, an atmosphere of black and light, and ways to discover the collection (lines, a concierge search) that follow the story rather than interrupt it.
03The result
A jewellery shopping experience designed around movement, atmosphere and product discovery, with thirty product pages and a demonstration cart and checkout.
Creative direction
A black stage, one light and serif statements: the piece is the only colour.
What was built
What was built
A necklace that turns from diamond to emerald as you scroll
A concierge search that reads a whole sentence
Three collections and thirty product pages
A cart and checkout, built as a demonstration
Capabilities and technology
Capabilities
- E-commerce
- Interaction design
- Motion
- Frontend development
Technology
- Scroll-driven frame sequence
- Sentence-based product search
- Cart and checkout flow (demonstration)
- Deployed on Vercel